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When it comes to making a good impression on your intended audience, it’s all about the customer journey, and consistency is the key to success. Familiarity with your brand allows potential clients or customers to feel more comfortable with placing their trust in your business. This in turn makes them
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Does luck exist?
People will always have different opinions on ‘luck’, but as someone who’s seen a lot of different businesses, I can confidently say that in the business world, ‘luck’ doesn’t exist. It just doesn’t work like that. There are no naturally ‘lucky’ people, or naturally ‘unlucky’ ones. The success
Google’s search algorithm has undergone several major changes over the past few years.
And 2016 was no exception.
Google AMP (see below), Google Possum, Penguin 4.0 … all played a pivotal role in how businesses owners showed up in the SERPs (search engine results pages) and thus, the amount of traffic they
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Meet John.
John is a freelance web developer in Austin, Texas.
With 11 years experience and a strong work ethic, he’s good at what he does.
But there’s a problem…
He’s struggling.
He’s not closing enough sales…
His profit margins are way too thin…
He’s getting argued down on his fees…
His conversion
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Meet Noah.
Noah is 32-year old business owner based in Sydney, Australia.
A self-proclaimed, “go-getter”, Noah has been in business for 10 years and is known to put in 60+ hours a week to provide for his wife and family.
Now:
You might be thinking to yourself, “I feel like I know Noah…”
You might
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Content marketing is fast becoming a top priority for many business owners.
And for good reason.
When you do content marketing well, it’s possible to…
Generate more inquiries at a fraction of the cost of traditional marketing
6x your conversation rate
Experience 7.8 times more traffic
…and that’s just the beginning.
But effective content
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Google Adwords is big business.
Accounting for 97% of its revenue, Google generated $51.81 billion in 2015.
And where does that revenue come from?
Business owners—just like you.
With figures like that, it’s easy to appreciate why so many business owners pay for traffic.
In fact, when you get it right, it’s possible to make
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