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Luck: The key to success or the road to failure?

Does luck exist?
People will always have different opinions on ‘luck’, but as someone who’s seen a lot of different businesses, I can confidently say that in the business world, ‘luck’ doesn’t exist. It just doesn’t work like that. There are no naturally ‘lucky’ people, or naturally ‘unlucky’ ones. The success

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SEO In 2017: 3 (Predicted) Trends You Need to Know

Google’s search algorithm has undergone several major changes over the past few years.

And 2016 was no exception.

Google AMP (see below), Google Possum, Penguin 4.0 … all played a pivotal role in how businesses owners showed up in the SERPs (search engine results pages) and thus, the amount of traffic they

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Content Not Converting? Start with Your Buyer’s Journey

Content marketing is fast becoming a top priority for many business owners.

And for good reason.

When you do content marketing well, it’s possible to…

Generate more inquiries at a fraction of the cost of traditional marketing
6x your conversation rate
Experience 7.8 times more traffic

…and that’s just the beginning.

But effective content

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