AF307: The New SEO is PR Online with Jasmine Sandler – Top 40 Digital Marketer, Part -1
The New SEO is PR Online with Jasmine Sandler – Top 40 Digital Marketer, Part -1
Today’s guest Jasmine Sandler is a global keynote speaker, trainer, author and consultant in Digital Marketing and Social Selling for global organizations. She is the Founder and CEO of Agent-cy Online Marketing, a Manhattan-based Online Branding agency, specializing in SEO since 2006.
She has been named (2012, 2013, and 2014) as a Top 40 Global Digital Marketing Strategist in the industry, Top SEO consultant on Twitter and Top 17 Digital Influencers in Content Marketing.
Jasmine has over 15 years’ client Digital Marketing experience in helping corporations such as Citibank, Intercall, Doublerock, ISO and countless others use the web to drive online visibility and generate leads that have resulted in new business online. She started, developed and sold a social network before social networking was a widespread term.
The Truth About SEO
SEO is now an all encompassing marketing fundamental. When SEO is done right now it’s a function of online PR, of marketing, of content, or the social media department, of the brand team, of the CEO, of the sales team, and really any stakeholder that has any involvement with communicating on behalf of the business.
SEO still has the ability to drive more traffic and more ROI than any of the other digital channels and really needs to be given the respect and the attention on the board that it deserves.