AF117: The Correct Etiquette of Networking Online with Andrea Stenberg, Part-1
The Correct Etiquette of Networking Online with Andrea Stenberg of The Baby Boomer Entrepreneur – Part 1
Today’s guest Andrea Stenberg is a passionate entrepreneur, copywriter, speaker, trainer and social media marketer. Andrea specializes in the baby boomer market and one of her greatest skills is optimizing LinkedIn.
Today on the show we’ll be talking about how you can get LinkedIn dialed in for your business. LinkedIn is a major business opportunity that most businesses owners and entrepreneurs just aren’t maximizing, and many aren’t using at all.
Think about it, every one on LinkedIn is there to do business. All the top executives, CEO’s, CFO’s, CMO’s and leading entrepreneurs can almost all be accessed on LinkedIn. If you’re smart about it, which Andrea will teach you to be. You can seriously cash in big time.
Some of the highlights on the show today were:
- The various benefits of LinkedIn.
- How to successfully use LinkedIn.
- How to connect to your target market.
- Getting access to big name experts.
The Etiquette of Networking Online and How Social Media Is Just A Tool Like the Telephone.
Social media is just technology and behind it all we’re really just talking to people. We need to remember that and be sure to treat each conversation as one on one individual conversation with another person.
Power-1: Breaking technical terms and techniques down into understandable language. This power allow’s Andrea to make difficult concepts sound simple and easy to understand for her clients.
Note from Josh: If your in the digital marketing industry as a consultant or really any industry with a lot of jargon. The ability to break things down is one of the most important powers to cultivate.
Power-2: The love of technology which keep’s Andrea enjoying learning what’s coming.
Mastery-1: Using LinkedIn
Take some time to explore the different parts of LinkedIn. Explore some groups, explore the profiles, check out the LinkedIn experts section. Then once your familiar with the various options on LinkedIn. You’ll be equipped to work out intelligent ways to use those sections to best serve your business.
The other aspect of LinkedIn is that almost all the top CEO’s, thought leader’s, expert’s and really any professional person that you’d want to get in-touch with can be contacted on LinkedIn. Many people that have exhausted all the usual options to contact someone, email, phone, letter, have been able to get straight through to business leaders using LinkedIn.
Note from Josh; Think about investigating how a LinkedIn paid account might work for you.