AF302: Making Business Blogging Easy with Linda Dessau, Part-1
Making Business Blogging Easy with Linda Dessau, Part-1
Today’s guest Linda Dessau is the author of Write Your Way to More Clients Online: How to craft captivating content for newsletters, blogs and social media. She has been blogging since 2004 and launched Content Mastery Guide in July 2005 to help other business owners get their ideas into writing.
Linda lives in Barrie, Ontario, Canada with Patch, a retired racing greyhound.
Her work has been featured at Content Marketing Institute, Social Media Examiner, SteamFeed, Alltop, Social Media Today, 12 Most, Business 2 Community and Costco Connection Canada. She uses these platforms to help people grow their business blogs and be more active and effective on social media.
Blog your way to better business.
Blogging has huge benefits for growing your business. Some of them are more obvious like SEO, as in every blog post you add is another page that gets you into the search engines and brings traffic to your business. Next, as people find those pages and read them, they begin to think of you as a trusted expert so they will come to you ready to buy.
An area not often realised that is very beneficial is that as you write about your topics, you will become much clearer about them and will begin to communicate more clearly in other settings, such as one-on-one sales and you may even become better at delivering workshops and speaking.