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AF107: How To Taste Your Success with The Queen of PR, TV and Media, Lauri Flaquer, Part-1


How To Taste Your Success with The Queen of PR, TV and Media, Lauri Flaquer – Part 1

Today’s guest Lauri Flaquer has more than 30 years entrepreneurial experience on the East Coast, Central America, and in the Midwest. She uses her expanded knowledge of marketing, branding, media, and product development to position her clients for increased success.

Lauri is the chosen trainer with many leading experts people like Jack Canfield, James Malinchak and countless others. Her clients include NBC, CBS, ABC, CNBC, WWOR, WOR, and Bloomberg LP. Her latest project is a cable TV show called Focus Forward. The show features a host of international entrepreneurs, dynamic speakers and award-winning authors.

The goal of the show is to fortify entrepreneurs with future trends, edgy ideas and a global perspective.

Lauri also holds private, customized, one-on-one 5-day retreat experience. Currently developing her first international group retreat located in Cabarete, Dominican Republic, Lauri will be using the same proven program that has past clients SOARING! If you’d like to have your own TV show one day, get ready to take notes.

Some of the highlights on the show today were:

  • Insights from personally working one on one with Jack Cainfield & James Malinchak.
  • The ten critical time lengths you need to break your video content down into.
  • The importance of putting all the excuses aside and just going for your success.
  • The power of combining vision, persistence and a burning desire to succeed.
  • Using the corporate squeeze to get everything out of your corporate role if you have one.

Book Chapter:

Go For It.

Core Message:

To achieve the success that you want, you need to get a taste of it. You need to get your first experience of success and get the full feeling of whatever it is for you. This will charge you up to go after it with everything you’ve got.

To experience the taste, YOU NEED TO GO FOR IT..

Another way to do it is to spend the money on whatever you think success looks like to you. It may be either traveling to France or Italy, or whatever it is and experience that to charge you up to really GO FOR IT..

Magic Power’s:

1. Vision

Lauri is able to see thing’s as very possible and completely doable. She has an amazing ability to see how things need to be done and she has the belief that she can bring the vision into reality. This allows her to have powerful and compelling visions to drive her forward. Getting a big and bright vision will do the same for you.

2. Persistance

The ability to persist even when it sometimes get’s boring. Being able to keep going when it doesn’t seem to be working yet. Continuing on when the going get’s tough. Persisting until you succeed.

3. Intense Desire to Succeed.

A deep internal commitment to reach the success you’ve imaged or that you dream to live.

Listener Mastery:

Content Creation

The current trend is to create much shorter content and to do it with video. Lauri recommend’s that you have your message delivered using mixes of all the following time frames:

  • 20 second
  • 30 second
  • 40 second
  • 50 second
  • 1 minute
  • 1.30 minutes
  • 2 minutes
  • 3 minutes
  • 5 minutes
  • 10 minutes

Then from there you get into longer content pieces, which you will pull all the shorter pieces from. Here is something you could do. You could create a 1 hour show reel for example then from that long reel you can pull key points out to become all your shorter pieces.

I think you could also just pick a few of those time frames that feel good for your message, i.e. 30 second, 2 minutes, 5 minutes and 10 minutes. Then whenever you shoot; do one of each.

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Written by

Josh Denning, founder of Authority Factory, helps high-achieving business owners generate more traffic, create more authority and capture and close more clients for their business. To learn a scalable and predictable approach to growing revenue, visit: http://www.onlinemeetingnow.com/register/?id=r8vh2pasjo

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