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Content Not Converting? Start with Your Buyer’s Journey

Content marketing is fast becoming a top priority for many business owners.

And for good reason.

When you do content marketing well, it’s possible to…

Generate more inquiries at a fraction of the cost of traditional marketing
6x your conversation rate
Experience 7.8 times more traffic

…and that’s just the beginning.

But effective content

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Content Marketing for Small Businesses: A Definitive Guide

Content marketing has changed how most companies do business.

According to the Content Marketing Institute, 93% of B2B companies say content marketing generates more leads than traditional marketing strategies.

And yet:

Fifty-eight percent of B2B marketers view themselves as unsuccessful with their content marketing efforts (Source: TopRank)

Why?

Many small business owners don’t believe content

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