AF331: Branding super powers with Josh & Maria Ross, Part-1
Branding super powers with Josh & Maria Ross, Part-1
Today’s guest is Maria Ross. Prior to creating Red Slice “a boutique secret weapon brand consulting powerhouse of one,” Maria crafted branding and marketing strategies for Silicon Valley start-ups, global software firms, Internet companies, entertainment powerhouses and consumer businesses — including Business Objects (an SAP company), Discovery Networks, Monster.com and many more.
These days Maria ferrets out the features that make your company completely irresistible… and then translates those qualities into strategies that stick.
Branding Basics for Small Business: How to Create an Irresistible Brand on Any Budget
It’s about creating a clear brand strategy to target the right people with the right message at the right time. There are just too many marketing options out there and you can drive yourself mad by trying to do it all. You can be more effective if you focus on the brand strategy to guide fewer activities that really engage, inform and delight your audience.