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AF036: Being an Author and Coaching Entrepreneurs with Farnoosh Brock, Part-2


Being an Author and Coaching Entrepreneurs with Farnoosh Brock, Part-2

How does one become a best selling author, leading business coach and marketing strategist to top entrepreneurs?

Find out in this episode of the Authority Marketing Podcast as Farnoosh Brock from Prolific Living shares her journey, reveals what she’s learned about self publish, traditional publishing and being a business coach.

Farnoosh Brock is the star of Prolific Living. She’s a skilled Publicist, Marketer and Consultant. Your in for a treat as Farnoosh Brock is about to share all that experience with you now.

Secret Totems of Online Success:
Most important element to location independent success?

  • Flexibility

First foundation to lay in an internet business?

  • A good platform, strong reliable platform i.e. Blog, Podcast.

Fastest way to build a targeted email list?

  • A good relationship with the people on it so it self perpetuates.

Best free online traffic strategy?

  • Social Media, Organic Search Engine Traffic, Publishing Great Content, Blogging, Niche Blogging and Video Blogging. It really sums up to content, content, content!

Who taught you the most about business?

  • Farnoosh’s Husband. Andy Brock..

Best way to delegate?

  • Delegate completely without micro managing once you know you’ve got primarily capable people. Get the right people on the bus first, then when you give them a task leave them alone to get it done!

Best training program you’ve ever taken?

  • Private Coaching has been the most valuable for Farnoosh.
  • Some of her recommendations: Up Level Your Business with Christine Cane; A Voice Coach called Sally Morgan out of New York City and Marketing Coach called Marly Ward. Those three people have given Farnoosh huge impact in her life and business.
  • Then next Farnoosh points to audio programs and books.

Biggest mistakes new entrepreneurs & beginner online marketers make?

  • Trying to find a quick way to success which is a sad assumption because it only leads to failure and upset. You need to prepare for the long term. Success takes work and time. You may get free from your job within 3 to 6 months but you’ll be building your business for a long time before your totally free.

Best books you’ve ever read?

Are mentors important and why?

  • Critical as above in training

Are masterminds important and why?

  • Critical as above in training

Recommend resource that you use every day?

  • Asana – Project Management tool.
  • Skype – Communicating with clients.
  • GoTo Meeting – Screen sharing, group coaching and pitching to new clients

Habit you’ve formed that helped you succeed?

  • Reading
  • Yoga
  • Periods of intense focus

How do you set and measure goals?

  • Set a small amount of goals that you can get completed quickly.
  • Rewards herself when she achieves her goals.
  • Get major things completed before moving forward.
  • Get the biggest and most difficult things done early in the morning.
  • Be very self disciplined with your goals, if you set them do them!

Independence in 90 Days:

  1. Get very clear on what your going to build you business around you mission
  2. Start building relationships, spend the first 6 weeks strengthening relationship
  3. Leverage your work and previous work network, reach into the connections of the connections
  4. Ask people you’ve known if they can introduce you to people they know that are in the area of your missions
  5. Then start taking to those people, email them, chat to them on Skype.
  6. Find out as much as you can about what’s working in the industry, what products are selling, what’s missing, what’s needed
  7. Join a few communities to find even more relationships and people that can help more directly
  8. Invest some of your money into some education; a few specific books, a mentor, a general course and specific course.
  9. Then with what you’ve identified figure out what your going to do exactly.
  10. Then reach back into the network and ask for referrals to help you get your first few clients. Most likely do some mentoring, training, coaching and use this to get even deeper understanding of their issues and work out if you really want to stick with the model you think your going to go into. Then if it feels right start scaling it, do more coaching, more training, then finally create a product.

Recommended Resources:

  • Asana – Project Management tool.
  • Skype – Communicating with clients.
  • GoTo Meeting – Screen sharing, group coaching and pitching to new clients

Amazing Business Insight:

  • “If your experiencing resistance from your family sit them down and explain that you know they’re worried, you understand that it’s because they care, that doing your project/business means a lot to you, that you just have to do it. That you’ve worked out the worst case scenario only means you’d need to go back to work again in about 6 months, 12 months and the best case scenario is you live your dream, get wealth, help lots of people etc”. – Farnoosh Brock.
  • “When loved ones don’t unconditionally support your dreams it’s not a retraction of love, it’s quite the opposite. They do this because the care, their worried about you and their limited experience doesn’t understand.” – Farnoosh Brock

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Written by

Josh Denning, founder of Authority Factory, helps high-achieving business owners generate more traffic, create more authority and capture and close more clients for their business. To learn a scalable and predictable approach to growing revenue, visit: http://www.onlinemeetingnow.com/register/?id=r8vh2pasjo

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